Brand Narrative Strategy
Decide what your company is known for.
A coherent brand narrative strategy can draw customers in and keep them.
Customers are more willing to pay for brands that stand for something clear and distinct. How clearly a brand stands for something meaningful and different accounts for 94% of its pricing power, according to Kantar.
But inconsistent stories are likely to send customers away. Customers were 28% less interested in buying from brands with inconsistent stories, according to a 2023 study in Psychology & Marketing.
I help founders and senior marketing leaders fix that problem. By building a brand narrative strategy around the one compelling, I can help your company stand out from its competition.
The challenge
When to Bring Me In
The business has changed, but the story hasn't.
Your company has grown, shifted, or launched something new. The old story no longer explains what the business has become. I decide what the new story needs to be.
People inside the company tell different versions of the story.
Each version may be true. Together, they blur the point. I find the idea that should come first. Then I decide what supports it and what should be left out.
You're about to spend money telling the story.
A new website, campaign, launch, or rebrand is ahead. You need to settle the story before people start building around the wrong idea.
The solution
What I Do
I talk to the people who know the business best. I study how the company explains itself now and how others in the market talk about the same space.
Then I look at the company from the outside. I decide what the audience needs to understand first. I find what makes the company different and what proves it.
The goal is simple: Your company should know what story it's telling and why that story is the right one.
The results
What You Get
You receive a written Brand Narrative Playbook.
It includes your core brand story, main message, supporting points, proof points, versions for key audiences, suggestions for execution, and guidance on what to leave out.
You also receive a team briefing on the finished brand narrative strategy. Your team will understand both the story and the choices behind it.
I set the direction. Your team or agency turns it into copy, design, campaigns, sales material, and other work.
Start a Brand Narrative Strategy Project
You don't need to diagnose the problem before you contact me. Tell me what has changed, what isn't working, and what your team needs to be able to say when the project is done.
Brand Narrative Strategy projects start at $15,000.
I price the work by the problem and the value of solving it, not by the hour.
Each project has a clear scope, a fixed fee, and a finished Brand Narrative Playbook your team can use after the engagement ends.