Selected Work
My work for brands combines the discipline and details of journalism with the voice of a storyteller. Machines can manufacture sterile copy. But only a human can tell a story. Read some of my work to see what I mean.
The Cure for Healthcare’s Paperwork Problem?
The Verge / Vox Creative / Xerox
Doctors can spend as much time on paperwork as they do seeing patients. This piece looks at the scramble to digitize medical records and at a home-health team that used automation to stop spending its evenings re-entering an entire day’s paper forms.
subjects: healthcare, technology
form: journalism feature
The Big Fix That Launched Apollo 11 to the Moon
Field Service Digital / ServiceMax
Hours before Apollo 11 lifted off, a hydrogen leak on the launch tower threatened the mission. Read the true story of the engineer who helped get the moonshot off the ground.
subjects: science, engineering, history
form: feature, profile, as-told-to
19 Spots in Miami for Refreshing Summer Cocktails
Eater / Vox Creative / Grey Goose
From Cuban food in Coral Gables to rooftop bars overlooking Biscayne Bay, this 19-stop guide tours Miami through the restaurants, neighborhoods and cocktails that make summer in the city taste like paradise—and vodka.
subjects: food, beverage, travel
form: roundup, map
What I write
Reported features · Profiles · Service journalism · Commercial advertisement scripts · White papers · Campaign editorial · How-tos · Thought leadership · Newsletters & blogs
Science · Technology · Healthcare · Pharmaceutical · Food · Beverage · Lifestyle · Travel
Why hire a journalist?
The best branded stories have to survive the same test as editorial ones: be irresistible to the reader. I can hook them from the headline and keep them reading to the end.
With my experience, I know how to find the most compelling details. I report deeply, interview experts, and craft complex material into an engaging read with an authentic human voice.
About me
I’m an author and national journalist whose work has appeared in major magazines, newspapers, and broadcast outlets. My commercial work draws on the same skills: rigorous research, strong interviews, narrative structure, and an instinct for finding the part of a subject that is actually interesting.
Novartis × Vox Creative
The Truth About Overall Survival Rates for Metastatic Breast Cancer
Health explainer · Research and writing
An evidence-driven explainer for Novartis/Kisqali translating the complicated concept of overall survival rates in metastatic breast cancer for a general audience. PDF >
Reported features, expert-led explainers, scripts, and editorial storytelling in science, health, technology, travel, food, and lifestyle.
I’m a journalist and author whose editorial work has appeared in National Geographic, The Atlantic, The Washington Post, The New York Times, Outside, and other national publications. I bring the same research, interviewing, explanatory, and narrative skills to commercial editorial projects for publishers, agencies, and brands.
Novartis/Kisqali Explainer Video
Ideation, Scriptwriting
I also wrote an animated explainer-video script for the Novartis/Kisqali campaign through Vox Creative, translating complicated cancer biology and treatment concepts into accessible visual storytelling.
Vox Creative · The Verge · Eater · Novartis · Xerox · Saatva · ServiceMax · Grey Goose · BACARDÍ · Dell · Molekule · Feelmore Labs · Cove · Bustle/BDG · AllModern · AJOVY · Fatherly · American Egg Board · Barclays Investment Bank · T. Rowe Price
Saatva
Health and Sleep Editorial
Research · Expert interviews · Health writing
Your Mattress Flame Retardant Might Be Making You Sick
A researched guide to mattress flame retardants, chemical exposure, and safer materials.
A Doctor’s Advice for Sleeping Better with Migraines
An expert-driven health feature explaining the relationship between migraines and sleep.
Eater × Vox Creative
Branded Food, Travel & Drinks Campaigns
Regional research · Guide writing · Hospitality and lifestyle
The Best Cocktails to Try in Miami and Fort Lauderdale
A South Florida branded guide spanning restaurants, bars, neighborhoods, and destination-driven lifestyle writing.
The Best Cocktails to Sip in September in Dallas
A Dallas dining and cocktail guide produced through Vox Creative.
Reported branded features
Stories built from interviews, primary-source research, expert reporting, and narrative structure.
Science & health explainers
Accessible, rigorously researched coverage of medicine, health, psychology, biology, and complicated technical subjects.
Profiles & interviews
People-centered stories for brands and editorial campaigns.
Technology & B2B storytelling
Editorial features that translate technical products, systems, and industries into stories for general or specialized audiences.
Travel, food & destination editorial
Reported and researched guides, regional storytelling, hospitality content, and location-specific campaigns.
Scripts & multimedia editorial
Explainer scripts and editorial concepts designed for visual or multimedia production.
I take on select branded-content and commercial editorial assignments, from individual reported features to larger editorial campaigns.
Commercial inquiries: yourstruly@rebecca-renner.com